Description
Module 3: Assignment
Case Study Assignment 3.5: AARP Transforms its BI infrastructure and Achieves a 347% ROI in Three Years
The American Association of Retired Persons (AARP) is a non-profit organization that has 38 million senior citizens as members. Like for-profit companies, AARP faced many of the same business challenges that required the use of a BI system. This case will reinforce the value of a BI system for any business (non-profit or for-profit) and specifically the role of data warehousing.
To complete this assignment, see page 173 in Business Intelligence, Analytics, and Data Science: A Managerial Perspective. In about one paragraph each, address the three questions associated with this case.
To successfully complete this assignment, view the Case Study Assignment Rubric document.Download Case Study Assignment Rubric document.