Description
This task is following up on group assignment AT2/presentation.
Your task is to rank some products based on your team’s tastes, interests, and preferability. Whether you and your team have decided during individual and teamwork activities, now it is time to put all your information together and make one decision to rank a set of products (you have to decide based on you/your team). You need to support your decision based on scientific research and fundamental knowledge as a food technologist.
Manage your food science knowledge in order to identify each step that comes from.
You are writing a report for a new product development to the manager/CEO/development team.
1. Agree a ranking (most preferred to least preferred) of the 11 Favourite products in your Group (especially the Top 6) so development can start on a NEW Favourites chocolate offering for children 6-12 y/o, young adults 15-29 y/o or seniors aged 60-90. (Cadbury production machinery can only cater for 4 ‘flavours’ for this chocolate, hence the need for the group to agree on the most popular top 4 sensory flavours for your target).
Note: Your team may have to dismiss higher-ranked product flavours that are perceived for your choice ages). Have enough support information to justify the sensorial adult products you have dismissed, as well as defend the 4 products you are carrying through to NPD during your report.
2. A recommendation as to the 4 products/flavours for the NEW product and ensure each flavour you are carrying forward is complimentary to the adjacent flavour. I.e.: No product is to be side by side that could potentially tarnish the mouthfeel or the eating experience of the product next to it….For example….Placing white Dream next to dark Old Gold may be too jarring and disappoint the eater if they eat one straight after the other….in fact, dark chocolate may be too ‘adult’ for children……but we need science to guide us….not just your supposition.
3. Total sugar and fat content of NEW proposed age’s Favourites 3d product must be calculated to make sure this Favourites offering is in line with other Cadbury lines. (So, the media don’t publish derogatory ‘marketing to children’ articles).
Data for your analysis and calculation;
https://docs.google.com/spreadsheets/d/1Emp7Ixyv4I…
Graphs for your analysis; https://drive.google.com/drive/u/0/folders/115wysa…