Description
« In a country like India, where luxury fashion is still a niche market, what effect do social media marketing strategies have on consumers’ purchase behaviour in the luxury fashion sector? »
Attached you can find the proposal that I have sent already. Now I need to write the actual dissertation on this topic. It needs to be deeply researched. IT IS AN ACTUAL THESIS SO IT NEEDS TO BE AT LEAST 13000 WORDS. the attachment is regarding the proposal, not the actual dissertation.
please do your research about the indian fashion luxury market and make sure you follow the same format as the proposal, with just deeper research. It needs to cover the marketing strategies that brands use to promote their products in India, how effective they are, and how much it affects the fashion luxury sector. You are encouraged to use graphs, and tables to support your thesis.
at least 20 academic sources.
please do not hesitate if you have any question.
I HAVE TO REWRITE THE DISSERTATION THAT I HAVE ATTACHED BASED ON THESE NOTES: PLEASE READ THEM CAREFULLY
First, The gap of knowledge that is addressed is not clearly stated nor reinforced strongly and re-addressed thought the research papers. There are no clear arguments made regarding the Social media marketing strategy’s of luxury brands on Indian customers’ behavior.
It looks like a very broad description of what is influencer marketing and the different demographic on social media, it does absolutely not look like a research paper which aims to address a gap in knowledge regarding the effect of social media on customers’ behavior in India.
Customers behavior is poorly discussed. No analysis of the luxury retail segment in India. No swot analysis/ size analysis or revenue analysis. Marketing strategy from luxury brands are not discussed at all. Neither is the adaptiveness that the luxury markets showcases to appeal to the Indian audience. No analyze of differentiation strategies from brands to fit Indian audience
The only throughout research that comes through in this paper is what type of content do customers engage with on social media. Their purchasing behavior is not at any point analyzed.
No analysis of the luxury retail segment in India. No swot analysis/ size analysis or revenue analysis.
The whole paper is way too broad, not precise, barely mentioning the country it aims to analyze. The research paper does not have any clear arguments and does not analyze the customers nor the strategies from the brands.
In short what is needed
-A identification of the gap in research regarding the luxury retail market and consumers behavior in India.
-Clear arguments to address this gap.
-More analyze and examples of the following;
How brand tailor their marketing to appeal to Indian customers
More background and analyze on the size and dynamic of the luxury retail market in India
What strategies are put in place to impact customers behavior and HOW specifically they impact customers behaviors with their marketing.
Analyze on the difference in marketing from brands and customers behaviors between India and the rest of the world.
Again what you sent me is extremely broad and could be applied to literally any market in the world or any country.
It looks like you wrote this paper overnight.