Description
MARKETING PLAN: PRELIMINARY RESEARCH ASSIGNMENT INSTRUCTIONS
OVERVIEW
Completing this Marketing Plan: Preliminary Research Assignment will provide an idea of
what type of current literature exists on various potential marketing plan topics. Once you have
identified 7 articles, you will then create and submit a reference list of your sources using APA
formatting.
INSTRUCTIONS
Complete a brief Introduction Paragraph discussing your product, organization, etc (your marketing topic for the marketing plan in this course). This should be between describing the topic and why you chose it.
Locate 7 articles related to possible marketing plan topics. This module is designed to help you
narrow down possible topics. Your Marketing Plan: Final Assignment will require a total of
10 references properly cited within the text. Your topic should be geared toward the
implementation of a new sport related product or service (e.g. a new piece of sports equipment,
new sport related computer equipment or software, a new sports-themed retail location, etc.).
All assertions should be clearly supported with at least 1 formal citation of an external source.
There should be a complete and concise discussion of the issue.