Description
Assessment guidelines:
Task: You will prepare a report outlining further details of your chosen research that will form
the basis of your Dissertation/Applied Business Project.
Format: You should use the following structure for your Individual Applied Report – Research
Proposal. You should present your applied report/proposal in a single document with an
appropriate front page, contents page, headings and a correctly formatted reference list
(University of East London Harvard style).
The applied report/proposal should include the following:
? Section 1: Research topic, aim and objectives
? Identify your proposed research topic and offer a clear rationale, along with aim
and objectives
? In this section you should present your research topic and explain the
topic area. The section should include appropriate background
information and it should explain the rationale for selecting this research
topic and what is the potential contribution of the proposed research.
Also, the section should clearly present the aim and objectives of the
proposed research.
? Section 2: Literature review
? The literature review should analyse and synthesise relevant academic literature,
critically engaging with the field of scholarship. In the literature review, you
should discuss how your research topic will fit within existing published work.
You shouldto your proposed research and analyse them to show how your research will
attempt to contribute to existing knowledge. You should aim to compare and
contrast the sources and make appropriate links with your proposed research.
Keep in mind that you should paraphrase the sources in your own words (and
cite and reference the sources appropriately) and you should synthesise the
potential contribution of these sources to your research. Your literature review
should not be presented as a ‘list’ of articles.
? Section 3: Methodology, methods and ethical considerations
? Identify and justify a research methodology appropriate to your proposed
research
? Identify and justify research methods and data appropriate to your proposed
research
? Identify key ethical considerations relevant to your proposed research
? In this section you should discuss your research methodology. You should
consider your epistemological approach and how this impacts your
research design. Also, you should discuss your data collection methods as
well as the types of data that you will collect for your research and the
sources of this data. You should be able to justify your choice of
methodology and methods by referring to your research aim and
objectives. Also, you should comment on the feasibility of your
research and your ability to access the required data. Finally, this
section should outline the ethical considerations related to your research.
? You are advised to include a secondary data collection for your proposal,
and not primary. This is because for the final module of this programme
(Dissertation) you are not allowed to proceed with primary data
collection, but only with secondary.
? Section 4: Research schedule/plan
? Induce a? In this section you should outline the key milestones for the completion
of your research project and propose the length of time that each
milestone will require to complete. You should try to be as realistic as you
can and you should consider things like work schedule and busy periods
at work as well as holidays and other breaks. It will be useful to present
your schedule/plan on a table listing the milestones, the duration of each
milestone as well as a brief note for each milestone that will offer a
description of the role of the milestone in the process and a justification
for the assigned duration, including any concerns, contingency plans, or
limitations to completing the milestone.
The research topic area will be based on your Week 3 Individual Written Task submission.