Description
The Case Report should be separate, and the oral presentation should answer the following questions:
– What is the precise problem facing the company?
– What underlying industry, external, and/or internal factors (issues) creating the problem?
– How will all the companies in the industry loss or gain from the problem as they are
currently positioned?
– What specific actions should the company take to respond to the problem and why?
– How are the competing firms likely to respond to the company’s actions?