Description
In the early days of social media marketing, many plans were developed for stand-alone campaigns that were not fully integrated into the brand’s promotional mix. Today, social media marketing campaigns may serve as stand-alone or be fully integrated media choices in the brand’s Marcom plan. Many marketers today strive for “always-on” social media to ensure consistent communications and engagement with brand fans. Companies promoting during the Super Bowl have provided excellent marketing success engagement examples to include social media interaction. This would include companies promoting Super Bowl commercials, before, during, and after game time, but also companies, like Volvo’s Super Bowl Twitter car give-away campaign, which took over fans’ engagement during the game without a Super Bowl commercial. Review these resources: How the Super Bowl Became the Championship of AdvertisingVolvo InterceptionHow Marketers are Leveraging Digital Channels During the Super Bowl, With or Without a Spot During the Big GameHow Marketers Used the Super Bowl to Influence Fans on Social Media and Search Now, research a successful Super Bowl campaign (with social media incorporated into the strategy) and provide an overview of the campaign, social media sites used, other marketing channels incorporated in the campaign, why this campaign was successful with the target market (who is the target market), the strategy of the campaign, how the followers (and/or influencers) increased engagement, and a link to your sources.