Description
Week 8 Assignment: Product Marketing
Pricing, Promotions, and Distribution are three of the four elements of the total marketing mix. Marketing programs normally work best when these variables add the Product variable and are managed as a whole.
For this assignment, describe and evaluate how pricing, promotions, and distribution each influence or contribute to the successful marketing of a product. What specific elements of each need to be considered for an international market? What ethical considerations need to be given that may impact the marketing function? Identify any legal or regulatory requirements that may affect the marketing function.
Week 8 Discussion: The Role of Technology in the Supply Chain
Electronic channels can provide significant benefits to the procurement and delivery capabilities of an organization. Discuss these benefits and support your position with references from the readings for this week or other research.
Response Guidelines
Your initial response is due by Thursday evening.
Respond to at least two other learners by Sunday evening. Are there any areas that require additional clarification?